The Value of Infographics

by Amanda Craig
Susan G. Komen Infographic - 1

Infographic for Susan G. Komen for the Cure made by Amanda Craig. Click to enlarge.

This week I created an infographic for an assignment in my strategic public relations communication course. I was “hired” by Susan G. Komen for the Cure to assist with effectively communicating a message to their audience. The infographic was designed to educate women about the importance of regular screenings and how it can make a difference in their survival rates for breast cancer. The call to action included asking women to sign up for email reminders with information about when they should schedule their next screening.

Infograhics are a great tool to communicate important and useful information to broad audiences. Sometimes statistics and data can seem dry and hard to comprehend, but using visuals can help to reduce the core message into simpler terms that everyone can understand. Infographics are also easy to share via social media and are convenient to post around events when people are moving in fast-paced environments.

Here are some tips for creating an infographic: (I made mine in InDesign, but you can use a site like piktochart for pre-made templates and graphics)

  • Don’t start without a plan. Take some extra time to define the core problem that the infographic will address, who the audience will be and what the call to action is.
  • Infographics are meant to persuade your audience to believe something or do something, not to sell so really consider the message that you communicate. Research credible sources to find data that will support your message and strategically place them in your infographic. Even though it is a visual tool, storytelling is still extremely important. Tell a story with your data that contains a beginning, middle and end.
  • Keep your infographic simple. Don’t overwhelm it with too much information that viewers will not take the time to read. Only use a few colors that aren’t too bright or overpowering and stick to one font with different style treatments such as different sizes, bold or italics.
  • Use the opportunity to creatively engage with your audience.

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