About

NewspapersWhat is The Spotlight?

This blog is dedicated to shedding light on successful media relations and brand management practices. Each week, a new perspective related to the subjects will be put in the spotlight so I can evaluate how utilizing the media can help to successfully communicate a message.

What is media relations?

Media relations is loosely defined as an organization’s relationship with professional journalists and media outlets, and these relations can be used to communicate its goals to broad audiences via credible sources.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s