What is The Spotlight?
This blog is dedicated to shedding light on successful media relations and brand management practices. Each week, a new perspective related to the subjects will be put in the spotlight so I can evaluate how utilizing the media can help to successfully communicate a message.
What is media relations?
Media relations is loosely defined as an organization’s relationship with professional journalists and media outlets, and these relations can be used to communicate its goals to broad audiences via credible sources.